Ya perdí la cuenta de cuántas veces he discutido con alguna persona sobre la importancia que está tomando la MLS en el mundo del fútbol, me han dicho que estoy loca por creer que puede llegar a convertirse en una de las ligas más importantes del mundo, a pesar de eso lo sigo creyendo, cada día lo creo más.
En Europa continúa una rescisión que está afectando cada día más al balompié, equipos históricos a punto de desaparecer por estar en banca rota, jugadores con más de 8 meses sin cobrar, reducción de presupuestos hasta en los clubes más importantes del continente ha sido una oportunidad para la MLS.
Y es que si hay algo que los estadounidenses saben hacer muy bien es utilizar el marketing como arma de ataque, y en la Major League Soccer no se han quedado atrás con este tema, el ejemplo más reciente es el del Orlando City, sin haber debutado lograron vender más de diez mil abonados. Manejar por las calles de la ciudad es encontrarse en uno de cada tres carros aproximadamente la calcomanía del club, ya existen bares y restaurantes oficiales para ver los encuentros de visitante y los bartenders y meseras cambiaron las típicas franelas negras por las camisetas blancas y moradas de su nuevo equipo.
Todo esto hace cada día más atractiva laMLS, a pesar del tope salarial que a mi parecer es una manera de proteger al jugador y asegurarle que siempre tendrá sus pagos al día, hay que recordar que ese salario límite irá subiendo acorde al crecimiento del espectáculo. Por ahora los equipos pueden tener tres jugadores franquicia que cobran una suma más alta que la del resto de la plantilla, esto ya que esas “estrellas” por así decirlo son quienes logran dar a conocer un poco más el deporte rey en los Estados Unidos y Canadá.
El crecimiento definitivamente ha existido: En 1994 cuando se jugó la Copa Mundial de Fútbol en el país norteamericano habían ciudadanos del mismo que no tenían ni idea de que se trataba el evento. En el 2014, veinte años después, mientras la selección jugaba en Brasil los fanáticos llenaban plazas y estadios para ver en pantalla gigante a sus guerreros.
Un extra de este país queda por contar en esta historia y es la preparación académica que brinda a los deportistas; Si eres bueno en lo que haces puedes recibir una beca (siendo extranjero también la puedes recibir); Compites en los torneos universitarios que por supuesto son televisados por las cadenas deportivas más importantes del mundo. Si todo va bien puedes conseguir antes de graduarte un contrato profesional vía draft; Para luego de recibir el título universitario automáticamente formar parte de una organización.
Nunca subestimen una liga de un país donde el marketing lo es todo; Pronto seguramente más de uno estará pegado viendo los encuentros de la MLS por las figuras que están llegando temporada tras temporada. Además de las nuevas que se están formando desde ya con profesionales de primera calidad.
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